Betty directs the Point
b messaging and copy concepting efforts to
make certain that clients' communications
goals are reached. A communications professional
with experience that crosses all media and
a wide range of industries, Betty works with
a diverse group of copywriters who specialize
in marketing communications, advertising copy,
scriptwriting and editorial writing. Over
her 20-plus-year career, Betty's work has
won both editorial and marketing awards. She
believes in taking a fresh approach to every
communications initiative.
